Deliverable E: Technical and Budget Feasibility Report

Technical Requirements

Content Management:

• WordPress open source for website creation and management

Running WordPress requires host with following supports:

• PHP version 7.2 or higher
• MySQL version 5.6 or higher
• HTTPS support

Server host’s recommendation:

• Apache, and Nginx. All are open source and HTTP servers.

E-Commerce Platform:

• WooCommerce, open source and customizable e-Commerce features running on top of WordPress. Provide additional e-commerce contents, features for website. Includes REST API to manage products and orders
• PHP 5.6 or higher
• MySQL 5.6 or higher
• WordPress 4.4 or higher if using Woo 2.6
• WordPress memory limit of 64 MB or higher

Budget

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Work Breakdown Structure

Click the button below to see our work breakdown structure

Measurements of Success

Taking one metric and conclude into a consequence seems indefinite because an genuine analytic requires all metric from different criterias to narrate a performance of a website. Thus, we chose some possible criterias that we think it is important to measure successful rate for the site.

Acquisition rate

Marketing strategy is what we have to concern as much as other components. Acquisition is how we know where our user comes from. To know what brings them to the website can give us important data that we can use for strategy. This criteria can help us realize what should we focus on and adapt to match user attention.

Bounce rate

Bounce rate will present the percentage of user who leave away from visiting only a page. This measurement will tell us about information design including contents, visual and media that we use on the web site. Is it attractive enough to keep user browsing the website? It’s contrast that our goal is selling a concert ticket which user needs more than one page to complete transaction. Thus, having high bounce rate showing us that our website doesn’t have what they want and can’t draw them to another page.

Conversion rate / Revenue

Conversion rate is the most important factor for measuring how well our website are designed and organized. The first reason that we build the web page instead of having a physical store to sell the product is convenience which conversion rate can present the result. Priority goal that we aim to achieve is customer can order a ticket over the website and feel satisfied. We attempt to focus on this factor as the top priority because if we have a small conversion rate it slightly said that our website is gone wrong. If user didn’t succeed on ordering a ticket we would not achieve our goals.

Demographic

Demographic is a metric that can tell us who our audience are, if we don’t recognize them and don’t know who we are selling to, it’s tragedy. Demographic will discover user, age and gender. It is important to know who they are and where they come from because the more we know them, the more we can achieve our goals. We can choose a story that will suit them the most. If demographic shows that our audience most of them are teenagers we won’t present thing that is not interesting or can’t catch their attentions. Thus, we can apply all components that suits user the most from seeing demographic metric.

Time on page / Session Duration

Time on page will show average that user spends time on a landing page. This metric can indicate that our website is attractive or not. Session duration will tell us a total that user spend on our site. Base on the number, we will know what we need to improve if time on page and session duration decrease.

Contributions

• Ryan Brooks: Repo Update
• Emma Ottro: Budget, Work Breakdown Structure
• Hieu Pham: Technical Requirements
• Jaza Samuel: Budget, Work Breakdown Structure
• Brite Tansiri: Measurements
• Xiaowen Zhang: Budget, Work Breakdown Structure