Product Requirements
Goals & Business Objectives
Our goals aim to provide a concert ticket for customers are able to purchase a ticket over the website. Our website will provide all information and details about the event. Before they decide to purchase a ticket, we would like the customer to know and feel about the event before heading to a concert. Customers will be able to search for details and information, to purchase a ticket of the events over the website.
As we tend to sell concert ticket over the website, we provide a convenient service that customers do not have to worry about lost their ticket. We will provide them a digital ticket instead of a hard copied paper, which is easily to get lost.
HEART GSM UX Strategy Framework (Goals, SIgnals, Metrics)
| Goals | Signals | Measurements | |
|---|---|---|---|
| Happiness | Users are able to buy a ticket online over the website | Giving a positive feedback after transaction is completed | The number of user who have purchased and given a feedback by rating |
| Engagement | Users are informed properly by visual information about the event and give us a feedback after purchasing | The number of time that user visit a page and the amount of rating | How long the user stay on the website and how many users give a feedback |
| Adoption | Create an account for usage | The amount of users account and signing up for a service | The number of user, who purchases for a ticket and sign in |
| Retention | Users purchase a ticket every time the event is available | Repeat users | The number of transaction that user have made each year |
| Task Success | Users satisfied purchasing a ticket over the website | Transaction is completed | The number of ticket that has been sold |
Background & Strategic Fit
User Research
Market Research
Assumptions
Technical
- Staff at the venue will scan tickets via customer smartphone
- No refund after ticket purchase has confirmed (maybe transfer)
Business
- Tickets receive from the event’s organization
- Authorized seller
- Access to the event’s schedules and details
User
- Age 18+ (Or with guardian)
- Accept term of use
- Concert goers use mobile device to purchase
User Stories
| Story # | User Story Title | User Story | Priority |
|---|---|---|---|
| 1 | Event Discovery | As Cam, I want to be able to research the Music Festival to ensure that I make a good | High |
| 2 | Ticket Purchase | As Cam, I want to securely purchase my tickets electronically without worrying about credit card fraud. | High |
| 3 | Event Schedule | As Cam, I want to have a schedule of the performances so that I can catch the shows that I want to see most. | Medium |
| 4 | Sponsorships | As a potential sponsor, I want to find out who I can reach out to about advertising at the event. | Low |
| 5 | Musician Bios | As a performing artist, I want audience members to be able to look at my discography and music before they arrive. | Low |
| 6 | Venue Details | As Cam, I want to be able to find the location and venue details to easily make it to the concert in time. | High |
| 7 | Create an Account | As Cam, I want to be able to create an account so that I can view my purchased tickets. | Medium |
| 8 | Email Confirmation | As Cam, I want to receive an email confirmation so that I know that my purchase went through. | High |
Interaction & Design
Transaction Flow
Information Architecture
Site Map
Visual Requirements
Contributions
- Ryan Brooks: Repo Update, Market Competition, Document Set Up, User Stories, Site Map
- Emma Ottro: Business Objectives
- Hieu Pham: Assumptions
- Jaza Samuel: Interaction Design, Visual Board
- Brite Tansiri: Business Goals and Objectives
- Xiaowen Zhang: User Flow