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Deliverable B - Business Case Statement
| Introduction |
| Guess Racing has been in business for 10 years. They are an open wheel racing team, that focuses on midget racing.
The business depends on sponsorship, to keep the business going.
Guess Racing's goal for the 2007 season is to raise $200,000 in sponsorships. The sponsors, all require that the team have a website
that is up to current and
up-to-date. As a result, they have a business need to update their website. Keeping a website up to date and providing fans souvenirs
will also help keep a loyal fan base, along with another channel for the team to make money.
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| Value Proposition |
- For the company
- Provide another venue for the company to reach potential new customers. (Fans & Sponsors)
- Target Sponsors more precisely, by advertising the new web site on industry sites.
- Provide more accurate and timely news and information.
- For the customers
- Offer memorabilia (hats & tee-shirts) to current and potential new customers 24 hours a day/ 7 days a week.
- Provide up to date schedule
- Provide up to date results
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| Business Model |
| The focus of Guess Racing is open wheel racing. With the ever growing
use of computers and the internet, the racing industry must adhere and make that part of their
business as well. The Race Team makes money by attracting Sponsors and having a loyal fan base.
Having a website is vital to attracting and retaining the fans and sponsors.
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| Intended Customers |
| The intended customers are the Sponsors and Fans.
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| Contribution |
Lisa Gasner -Participated in the development of BLUE24 Deliverable B.
Nadine T. Goulbourne-Logan -Participated in the development of BLUE24 Deliverable B.
Muharema Selimagic-Khatri -Participated in the development of BLUE24 Deliverable B.
Andy Bertagnoli -Participated in the development of BLUE24 Deliverable B.
Clarissa Blackman -Participated in the development of BLUE24 Deliverable B.
Vijai Kumar Nakkana -Participated in the development of BLUE24 Deliverable B.
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