Silver Group

Deliverable E

February 27, 2011

Asad Albu

Benjamin Levy

Betsy Marin

Matt Siehoff

Purpose

Our goal for the usability test is to provide the user of easycar.com website with a

convenient and enjoyable experience using the website. We have created and designed

the website interface to be simple and friendly for the user to navigate.

Test Objectives and Goals

1- Is the user able to navigate through the website and find what is he looking for

easily?

2- Will the user be able to search for a specific used car in a price range?

3- Will the user be able to search for a new car in same zip code?

4- Will the user be able to locate seller information?

Personae Profile

3.1 Primary Personae

• Are interested in buying a used or new car

• Young person looking to buy a used car in their area

• Working professional looking for new cars in their area

• Average age of 25-35

• They frequently use the internet to shop or find information on future purchases

• They value security and trustworthiness in online shopping

• Have owned at least one car previously

• Average income 40-60K

3.2 Secondary Personae

• Individual looking to sell used car

• Have experience buying/selling items online through sites similar to craigslist or Ebay

• Car Dealership looking to advertise new and/or used cars online

• Business Owners

Detailed Task Identification

4.1 Search for/find Used Toyota Camry in tester's zip code (Reference DD 2.1.2)

System state: EasyCars.com home page is displayed. The Search section is right underneath the Home Tab on the home page which can be seen by the participant. See Figure 1. The Search section is also linked in the Search Tab which can be seen by participant. See Figure 2.

Task Completion: The task is completed successfully if the participant completes the following steps:

1. Go to Search section from home page (Figure 1)

- OR -

2. Click on Search Link tab page (Figure 2)

3. Dropdown MAKE scroll bar to: TOYOTA

4. Dropdown MODEL scroll bar to: CAMRY

5. Click checkbox to: USED

6. Expected completion of task 1-5 seconds.

Figure 1. HOME. The search section for cars is visible

Data Logged: Order of actions to complete, log time of completion, Facilitator and participant comments.

Figure 2. SEARCH. The search section for cars is visible.

Data Logged: Order of actions to complete, log time of completion, Facilitator and participant comments.

4.2 Search for/find new Mercedes Benz in tester's zip code (Reference DD 2.1.3)

System State: EasyCars.com home page is displayed. The Search section is right underneath the Home Tab on the home page which can be seen by the participant. See Figure 3. The Search section is also linked in the Search Tab which can be seen by participant. See Figure 4.

Task Completion: The task is completed successfully if the participant completes the following steps:

1. Go to Search section from home page (Figure 3)

2. Dropdown MAKE scroll bar to: MERCEDES BENZ

3. Click checkbox to: NEW

4. Click on the image of the car that appears (Figure 4)

5. The information and details of the car are listed and an image is provided (Figure 5)

6. Expected completion of task 5-10 seconds.

Figure 3. New Search. The new car search section is visible.

Data Logged: Order of actions to complete, Facilitator and participant comments.

Figure 4. New Car Search. The new car search section is visible.

Data Logged: Order of actions to complete, Facilitator and participant comments.

Figure 5. New Car Search Complete. The new car search section is visible.

Data Logged: Order of actions to complete, Facilitator and participant comments.

4.3 Locate contact information for someone selling used car on site (Reference DD 2.1.4)

System State: EasyCars.com site is up and the main navigation with the New Listings Tab Link is visible and is seen by participant. See Figure 6 and Figure 7.

Task Completion: The task is completed successfully if the participant completes the following steps:

1. Click on the New Listings Link Tab that is on the home page main navigation.

2. Choose a listing. (Figure 6)

3. Once a listing has been chosen.

4. You will see the seller’s information towards the bottom of the right hand side. (Figure 7)

5. Expected time of completion 10-15 seconds.

Figure 6. New Listings. The new listings car search is visible.

Data Logged: Order of actions to complete, Facilitator and participant comments.

Figure 7. New Car Listings. The new listing car search is visible.

Data Logged: Order of actions to complete, Facilitator and participant comments.

Test Data Recording From

Task 1: Search for a Used Toyota Camry between $8,000 and $12,000
	Time________________________		Notes
			__________________________________
	Clicked used cars filter		__________________________________
	Entered max price in correct format		__________________________________
	Entered min price in correct format		__________________________________
	Selected the make "Toyota"		__________________________________
	Selected the model "Camry"		__________________________________

Task 2: Search for a New Mercedes-Benz C350 in tester's zip code
	Time________________________		Notes
			__________________________________
	Clicked new cars filter		__________________________________
	Entered zip code		__________________________________
	Selected the make "Mercedes-Benz"		__________________________________
	Selected the model "C350"		__________________________________
			__________________________________

Task 3: Locate contact information for someone selling used car on site
	Time________________________		Notes
			__________________________________
	Clicked used cars filter		__________________________________
	Opened a used car listing		__________________________________
	Found the contact information		__________________________________
	Clicked the email link		__________________________________
			__________________________________

Debriefing questions
	What was your first impression of the site?
	___________________________________________________________________________
	___________________________________________________________________________
	___________________________________________________________________________
	What did you find most useful about the site?
	___________________________________________________________________________
	___________________________________________________________________________
	___________________________________________________________________________
	What aspects of the site did you find ineffective?
	___________________________________________________________________________
	___________________________________________________________________________
	___________________________________________________________________________
	Were the search options on the site adequate?
	___________________________________________________________________________
	___________________________________________________________________________
	___________________________________________________________________________
	Were there any options or features you felt were missing from the site?
	___________________________________________________________________________
	___________________________________________________________________________
	___________________________________________________________________________
	Do you have any comments on how to improve the site?
	___________________________________________________________________________
	___________________________________________________________________________
	___________________________________________________________________________

Contributions

Purpose: Asad Albu
Personae Profile: Matt Siehoff
Detail Task Identification: Betsy Marin
Test Data Recording Form: Benjamin Levy