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Usability Testing Results
Click on Persona: Primary | Secondary | Negative
Personal
Information
Name: Mike Daly
Age: 38
Profession: Accounting
Type of Persona: Primary
Date and Time of Testing: November 3, 2011
Duration of test: 30 minutes
Questionnaire Results
1. What gender / sex do you identify as?
A. Male
2. What age group best identifies you?
C. 21-39
3. How many times a year / season do you attend an event / baseball at Wrigley Field?
D. 11+
4. Where do you usually travel from?
A. Suburbs
5. When coming to Wrigley Field what is your usual mode of transportation?
A. Automobile
6. When using Cubparking.com what is your purpose for visiting?
A. Parking
7. If purchasing a parking location on the website, How far ahead of time do you purchase?
D. Minutes
8. Please explain a great feature on
Cubparking.com.
It ‘s super easy to use! I have been going to Cubs games since I was
a kid and we have been struggling with parking since day 1 but now we know
where to find legit parking that is reliable and consistent.
9. Please explain what you feel we could improve on Cubparking.com.
You need to include a Feedback Page or Blog where first time customers can
see how helpful this service is.
10. Would you recommend our services to others?
A. Yes
Initial Prototype Reaction
What is your first reaction to the site?
I love the banner graphic along the top! Great panoramic shot of Wrigley
Field!
What is appealing to you and why?
The website doesn’t do much. It serves really only one purpose; reserving
Wrigley Field parking. That being said, it is extremely easy to navigate.
It is mostly appealing because my family and friends drive to 20-30 games
every season. We also give away our tickets from time to time and this makes
for a nice parking referral.
Who is this website built for?
It serves people driving to Cubs games and also the residents of the neighborhood.
Very cool.
Does this seem like a website designed
for someone like you?
Absolutely. Being a season ticket holder, my family and I will definitely
be in need of Wrigley Field parking for a long time to come!
Test Run
|
Task
Name |
Reserve
Parking |
Sign
Up Parking |
Locate the About Us Page |
|
Expected Time of Completion |
6 minutes |
4 minutes |
10 seconds |
|
Specific Actions required |
Locate appropriate game day and desired parking spot. |
Located and click button to sign up a new parking spot |
Locate and click the About Us button along the footer. |
|
Notes |
Struggled to locate a future game date. |
No Issues |
No Issues. |
User Satisfaction Questionnaire
Did you complete the tasks quickly and easily?
I did. I couldn’t find the day in advance game but after I figured
it out I don’t think I would make that mistake again. It was mostly
my fault the calendar is easy to use, I was on the wrong month.
Was it the information you expected?
I expected to find E-Z Out parking for Cubs games and got exactly that.
Are you pleased with the steps taken?
I’m glad the tests didn’t make me look stupid. They were very
simple to complete because the website is easy to use.
Debriefing
What do you think of your first experience with our site?
My first thoughts were “I can’t believe I never heard of this
before.” I’ve been struggling with Wrigley Field Parking for
years and never thought to check the web for a solution.
What was the most useful aspect of the
site?
The most useful was the map of directions provided after reserving the spot.
What aspects of the site were ineffective?
I almost left the page to check out the Facebook fan page…not sure
if that’s what you want customers doing?
What improvements do you suggest for
the site?
In terms of functionality its great as it is. Maybe integrate a referral
system. Some kind of incentive for returning customers to get discounts
for loyalty and referrals.
Summary
As a season ticket holder driving in from the suburbs, Mike was a perfect example of a Primary Persona. He had a great experience with the website. He is the type to refer business in our direction as a result of this experience. Being a Primary Persona, he lives in the Suburbs amongst many other Primary Personas. Customers like him will be vital to the success of this business. He briefly struggled adding parking for a game in the future but other than that each task was a quick process from start to finish.
List of Changes
1.) We might consider relocating the facebook mini feed from the left margin. Possibly just using a simple “Like” button to prevent customers from leaving the website before checking out!
Personal
Information
Name: Beckie Maday
Age: 21
Profession: College Undergraduate Student
Type of persona: Secondary
Date and Time of testing: November 4, 2011 11:15pm
Duration of test: 30 minutes
Questionnaire Results
1. What gender / sex do you identify as?
B. Female
2. What age group best identifies you?
C. 21-39
3. How many times a year / season do you attend an event / baseball at Wrigley Field?
B. 3-6
4. Where do you usually travel from?
B. Chicago
5. When coming to Wrigley Field what is your usual mode of transportation?
B. Public Transportation
6. When using Cubparking.com what is your purpose for visiting?
C. Perusing
7. If purchasing a parking location on the website, How far ahead of time do you purchase?
A. Days
8. Please explain a great feature on
Cubparking.com.
Some great features of the website is the layout of the calendar with the
events already posted so the most desired games can be chosen. Also, on
the main page, the three easy steps to getting a parking spot are documented.
9. Please explain what you feel we could
improve on Cubparking.com.
I wish there was a feature to have game day promotions for local business
on the days that I would be attending a Cubs game.
10. Would you recommend our services to others?
C. Maybe
Initial Prototype Reaction
What is your first reaction to the site?
The website is easily laid out so that when visiting, the purpose is clearly
defined. Over cluttered websites easily confuse and create more hassle toward
the end purpose.
What is appealing to you and why?
The three easy steps for obtaining a parking spot make coming to this site
repeatedly tempting.
Who is this website built for?
Any web user would be able to use this website. It is not only catered to
those who regularly attend Cubs Baseball games.
Does this seem like a website designed
for someone like you?
This website could definitely be designed for someone like me. However,
if I had to choose between the two baseball teams in Chicago, I would side
with the White Sox. I have attended numerous Cubs Games though.
Test Run
|
Task Name |
Reserve Parking |
Sign Up Parking |
Locate the About Us Page |
|
Expected Time of Completion |
6
minutes |
4
minutes |
10
seconds |
|
Specific
Actions required |
Locate
appropriate game day and desired parking spot. |
Located
and click button to sign up a new parking spot |
Locate
and click the About Us button along the footer. |
|
Notes |
User
briefly struggled to locate a future game date. |
User
was unsure what to do if they were not already a customer. |
No
Issues. It was clearly defined in the header. |
*These test run results were the most relevant for the website because they are what the user will mostly be doing when visiting the website. There is not much further any user can do on the website as of yet.
User Satisfaction Questionnaire
Did you complete the tasks quickly and easily?
Aside from a few questions while navigating or deciding where to go if I
was an existing customer, I did not have any problems completing the tasks.
The navigation task bar on the main page is easy to decipher.
Was it the information you expected?
The information that I came across was exactly what I expected. Nothing
came as a surprise to me when I was going through my various tasks.
Are you pleased with the steps taken?
I am happy that I was able to complete each of the tasks properly. However,
I was cautious of what I was doing because I did not want to make a mistake
during the process especially because I was being evaluated.
Debriefing
What do you think of your first experience with our site?
The first experience with the website was very impressive because I did
not know what to expect when first arriving to the website. The navigation
is simple enough and the information that is on the website is easy enough
to understand even if I wasn’t aware of baseball terminology.
What was the most useful aspect
of the site?
Some great features of the website is the layout of the calendar with the
events already posted so the most desired games can be chosen. Also, on
the main page, the three easy steps to getting a parking spot are documented.
What aspects of the site were
ineffective?
The Facebook feeder in the bottom left hand corner of the screen was distracting
to the main purpose of the website. If this is kept within the website it
should probably be within its own tab and not on the main page because it
is supplemental information not directly corresponding to the parking spot
application.
What improvements do you suggest
for the site?
I wish there was a feature to have game day promotions for local business
on the days that I would be attending a Cubs game. This way I could further
my stay in the area outside the time of the baseball game.
Summary
Beckie had an overall positive experience with the website and stated after
that this was a good idea for the area since a parking structure isn’t
present. I could tell she was nervous for being asking to complete the tasks
asked of her. She was concerned about doing something too wrong for fear
that it would mess something up. She however eventually did everything without
fail, and was happy that it wasn’t difficult. As stated before she
said that even if she wasn’t a baseball fan she would still be able
to navigate the website and such. The task that she had most difficulty
with was reserving a spot as a customer. She did not know if this was for
pre-existing customers or rather ones that were new to the system. It is
not specifically declared and this change should be made. Another change
that she suggested was changing the layout and design of the website. Although
it is well organized and neat, it probably needs to be changed in order
to better understand and for quicker reactionary speeds when completing
a task.
List of Changes
Changes to the website would need to be decided after careful consideration
from the reactions of the test users. Beckie’s suggestion to reorganize
and re-edit the details of the website through layout and design is a good
thought. Any website could bring more traffic or interest by simply changing
its design. The better experience a user has with the website the better
chance word will spread to others and repeated use of the website will increase
Provide
the following information:
Name: Jackie Wilson
Age: 35
Profession: CTA Bus Driver
Type of persona: Negative
Date and Time of testing: November 2, 2011 4:00 pm
Duration of test: 45 minutes
Persona Questionnaire
1. What gender / sex do you identify as?
B. Female
2. What age group best identifies you?
C. 21-39
3. How many times a year / season do you attend an event / baseball at Wrigley Field?
A. 0-2
4. Where do you usually travel from?
A. Suburbs
5. When coming to Wrigley Field what is your usual mode of transportation?
A. Automobile
6. When using Cubparking.com what is your purpose for visiting?
C. Perusing
7. If purchasing a parking location on the website, How far ahead of time do you purchase?
B. Weeks
8. Please explain a great feature on
Cubparking.com.
I like the fact that they donate a portion of the proceeds to the Chicago
Public Schools and that they have an option for anyone just to make a standard
donation to CPS without making a purchase on the site.
9. Please explain what you feel we could
improve on Cubparking.com.
On the calendar, there should be some type of mark on the days where parking
is available. Also there should be more focus on the mobile site view. I
have a blackberry and it is an older model. It is kind of hard to use the
site from my cell.
10. Would you recommend our services to others?
C. Maybe
Initial Prototype Reaction
What is your first reaction to the site?
Not too impressed with the site because I would normally not have to use
this type of site.
What is appealing to you and why?
It is setup in a way for easy use. It has the directions on the home page,
so that you can follow them and make a purchase.
Who is this website built for?
This site is built for people who go to a lot of cub games in Wrigleyville.
Does this seem like a website designed
for someone like you?
I would use it if I attended a lot of cub games or events at Wrigley field.
Test Run
Task
Name Reserve
Parking Sign
Up Parking Locate the
About Us Page Expected Time
of Completion 10 minutes 3 minutes 20 seconds Specific Actions required Locate the date and the perfect
parking spot. Click Sign Up My Spot to enter
information. Locate and click the About Us button
along the footer. Notes Had a little trouble using the map
properly. User was unsure of what happens next
in the process. Used to finding an about us button at
the top navigation.
User Satisfaction Questionnaire
Ask each tester the following questions and record their comments based
on each task completed:
Did you complete the task quickly and easily?
Reserve Parking was fairly difficult because during the off season there
is no parking available at this time. Sign Up My Spot was fairly easy, but
was kind of baffled when there was no instructions or mentions of a verifying
process there. So I was unsure if a representative would be following up
with me or would that park just be automatically added, what the price would
be, and it just seemed to be missing a lot of specific details. With locating
the About Us page it proved quick, but I normally find the about us page
normally on the top navigational bar and if the footer is not in plain view
when you first go onto the site, you may not find it as quickly.
Was it the information you expected?
No because I was looking for more detailed information on the site. I got
lost a couple of times which would deter me from using again, if I come
across a better site.
Are you pleased with the steps taken?
They were okay.
Debriefing
The debriefing below contains questions and discussion points that the testing
team should explore with the test participants at the conclusion of the
test. Ask each tester the following questions and record their comments:
What do you think of your first experience with our site?
Not too impressed, especially since I have done research on other similar
sites.
What was the most useful aspect of the
site?
The look of the site is nice, but that is all I really like about the site.
What aspects of the site were ineffective?
There should be some sort of message stating that during this time the season
is over and there may be limited spaces available at this time. So maybe
there should be some sort of disclaimer there during the off season.
What improvements do you suggest for
the site?
Add more details on the pages so that a customer can know what is going
on as they use the website.
What task did they have difficulty with?
This user had difficulty with finding details for specific questions on
using the site.
List of Changes to the site
Provide the changes you plan to implement to your site as a result of the
usability testing
One of the changes that I feel need to be made to the site, is more detail
needs to be added so that when people or doing specific tasks on the site
they can understand the process that is going to take place. Also the mobile
site should be designed specifically with a general mobile site layout.
Contributions of members:
Nick Napoli: Primary Person Information
Michael Baez: Secondary Persona Information
Zakiyyah Claybron: Negative Persona Information, Website Update