Usability Testing Document

Purpose

Cubparking.com was created so that consumers of events at Wrigley field stadium can purchase parking in the local area. Wrigley Field Stadium has no dedicated parking structure for their consumers, so we would like to provide them with a way to reserve their parks in advance or while they are in pursuit of a space on the date of the event. We provide them with a great rate and we are there when they park their car and until they leave from their parking space.

Usability Test Objectives and Goals

Through implementing our usability test, we would like to make sure that every consumer or potential consumer has ease when using our site. We want to make sure that all functions of the site are working properly and our customers are able to purchase a parking space without any types of hassle.
1. Registration – Make sure that all potential customers can register for the site. With the registration working properly that ensures that every customer can have the ability to make a purchase from our site.
2. Login – Make sure that customers can login into their accounts, update their profiles, or make a purchase.
3. Purchase - Make sure that customers can select the date of an event and select the parking space that they want and reserve their space.
4. Navigation – Make sure the customer can move seamlessly throughout the site.
5. Overall Contentment of the Site – We also want to measure the level of satisfaction of our customers/potential customers. This will help us to move forward in making improvements to our site.

Personae Profiles

Primary persona = this persona is the person we are mostly designing for. The biggest cliental for Cubparking.com would be people who will readily attend the sporting events at Wrigley Field. As previously mentioned, Wrigley Field does not have a designated parking structure to house its attendees. Instead the local parking lots and houses have others pay money to use their property for the convenient proximity for Wrigley Field. With the proper advertisement and promotion Cubparking.com could become the go to destination for frequent Cubs Fans looking for inexpensive ticketing options. Especially if the customer is frequent, the website experience needs to be as effortless and sufficient as possible.

Secondary persona = this persona is not the main target of the website, but they should be satisfied if it can be done without upsetting the primary persona. A good example of a secondary persona for the website would be a relative, close friend, or business associate that personally knows the primary persona. A secondary would need to be able to interact with the website and purchase the appropriate services. However, Cubparking.com may not be explicitly designed for them at first, they would still need to be able to get what they are searching for. In order for the primary persona to satisfied with their end service / product the consumer must successfully obtain it in the first place.

Negative persona = this is someone who the website is not explicitly designed for, but may need to use it eventually. A good example of this type of persona for the website would be a comparative shopper of sorts. Cubparking.com is not the only website of its kind, and many similar websites pull the same information from each other. Analytical shoppers comparatively shop before deciding on a final product or service to go through with, and since Wrigley Field has many options this type of persona is very real. This type of customer would only interact with the website in order to obtain information for another article, source, product, or website. The customer is most likely not interested in purchasing any products or services. However, if they need to gather information or data for a similar competitive site than it must be somewhat attainted by the websites purpose.

Served Personal = this is someone who will never sit down and use the product but whose needs are critical in the product’s design. This type of persona is aimed at any customer or person that may come across the website by chance but has no real intention or purpose for being on the website in the first place. Although Cubparking.com is catered to a specific audience, the necessity for an organized website’s design is important. An entry-level customer needs to be able to readily communicate and navigate with the website in order to achieve the desired experience for their product or service. The overall design of Cubparking.com needs to be simple but sufficient enough to have a customer find what they are looking for, but still have a steady foundation for regular business transactions.

Detailed Task Identification

1.) Reserve a Parking Spot (Ideal path)

Task Completion: The task is successfully completed if the user can reach the Checkout page. Expected time of completion: 4 minutes.
A) Click to a future game via the Game Schedule on the home page. See Figure 1.
B.) Click to the ‘day of game’ page via the “Reserve Parking” button along the header/center of the page (right margin)

Figure 1. Home Page. Game Schedule is located top-left margin.

C.) Pick a parking spot. See Figure 1a.

Figure 1a. Reserve a Spot Page. User picks a spot from the map, clicks reserve now.

D.) Add to cart & Checkout. See Figure 1b.

Figure 1b. Shopping Cart Page. User adds parking spot to cart and clicks checkout.

E.) Enters credit card information (provided) and clicks Place Order. This will conclude the first task. See Figure 1c.

Figure 1c. Checkout Page. User selects payment option and clicks ‘Place Order’.

2.) Signs Up a New Parking Spot (Ideal Path)

Task Completion: User can navigate from the home page to the “Sign Up My Spot” page. Expected time of completion: 2 minutes.

The user should:

a.) Click the ‘Sign Up My Spot” button on the home page or header. See Figure 2.

3.) Locates the ‘About Us’ page
Task Completion: This task is successful if the user can find out more information about the service by locating the ‘about us’ page. This will only require one step. Expected time of completion: 30 seconds.
The user should:
a.) Locate and click the “About Us” Page located along the bottom of the home page. See Figure 3.

Home Page.png
Figure 3 Home Page. User should locate and click the ‘About US’ button along the bottom margin.

b.) Task is completed when user successfully reaches the “About Us” page. See Figure 3a

Home Page
Figure 3a.) About Us Page

Persona Questionnaire

1. What gender / sex do you identify as?

A. Male

B. Female

C. Other

2. What age group best identifies you?

A. 0-12

B. 13-20

C. 21-39

D. 40-59

E. 60+

3. How many times a year / season do you attend an event / baseball at Wrigley Field?

A. 0-2

B. 3-6

C. 7-10

D. 11+

4. Where do you usually travel from?

A. Suburbs

B. Chicago

C. Illinois

D. Out of State

5. When coming to Wrigley Field what is your usual mode of transportation?

A. Automobile

B. Public Transportation

C. Walking

D. Other

6. When using Cubparking.com what is your purpose for visiting?

A. Parking

B. Gift

C. Perusing

D. What is Cubparking.com?

7. If purchasing a parking location on the website, How far ahead of time do you purchase?

A. Days

B. Weeks

C. Months

D. Minutes

8. Please explain a great feature on Cubparking.com.

9. Please explain what you feel we could improve on Cubparking.com.

10. Would you recommend our services to others?

A. Yes

B. No

C. Maybe

D. Never

Test Data Recording Form

Task Name	Reserve Parking	Sign Up Parking	Locate the About Us Page
Expected Time of Completion	4 minutes	2 minutes	30 seconds
Specific Actions required	Locate appropriate game day and desired parking spot.	Located and click button to sign up a new parking spot	Locate and click the About Us button along the footer.
Notes	User briefly struggled to locate a future game date.	No Issues	No Issues

Contribution of the team

Michael Baez – Personae Profile and Questionaire
Nick Napoli – Detail Task Identification and Test Data Recording Form
Zakiyyah Claybron – Purpose, Contribution, Website Update

Link to Deliverable E: http://ectweb2.cs.depaul.edu/magenta46/deliverablee.html